Invite-only · ITBGLABS

The training app that keeps up with the session.

Built on the gym floor for people who lift. Log a set in one tap, superset and substitute on the fly, and trust every number, even with no signal in the basement.

Apply for access Member sign in
Works offline
One-handed logging
Your data, exportable
The product

Serious logging now.
A whole platform next.

The app is the product. Programmes and coaching layer on top as it grows, built on the same data you're already logging.

01 · The app

Logs everything. Quietly.

Install once, forget about it. Every set, every rest, every PR. Built for the realities of a busy gym: machine taken, signal gone, gloves on.

  • One-tap set logging with a rest timer that never blocks you
  • Supersets, drop sets, substitutions on the fly
  • Offline logging that syncs itself
  • Body comp, tape measurements, device data
02 · Programmes

Buy them. Sell them.

Periodised programmes that run inside the logger, not a PDF you copy out of. First from us, then a marketplace where good coaches sell theirs.

  • Block-based strength and hypertrophy
  • Runs natively in the set logger
  • Deloads scheduled, not skipped
  • Substitutions for travel and bad-gym days
03 · Coaching

Trainers, with real data.

Coaches push programmes to clients, watch real adherence and RPE instead of screenshots, and tweak the plan mid-week. Clients just open the app and train.

  • Client roster and programme push
  • Progress and adherence in one view
  • Tweaks land on the client's next session
  • Matchmaking between coaches and lifters
Now
Gym-proof logging
Next
App Store release
Then
Programme marketplace
Later
Coaching platform
How it works

One session, start to finish.

This is a Tuesday. No menus to dig through, no edit modes, no waiting on a spinner between sets.

01

Open today's session

Your programme day is waiting on the dashboard with every exercise, target, and last session's numbers already loaded.

02

Log sets in one tap

Weight and reps pre-filled from last time, adjusted with big +/- buttons. Tap log, the rest timer starts in a bar at the bottom, and the screen stays yours.

03

Adapt on the fly

Machine taken? Drag the exercise later in the session or swap it for an equivalent. Feeling good? Link two movements into a superset and the app sequences the rest for you.

04

Walk out with clean data

Volume, sets, RPE, and PRs land in your history automatically. Body data from your scale and watch lands beside it.

Blake Hall, founder of ITBGLABS
Blake Hall
Founder · ITBGLABS · Perth
About

Built on the gym floor.
Not in a boardroom.

Ex personal trainer. Moved into tech. Got fat. Spent the last 15 months rebuilding the body I wanted in my 20s. It's never too late.

ITBG Fit is the tool I wished I had through that rebuild. Every training app I tried either treated me like a beginner or buried the data I actually wanted under streaks and confetti. So I built my own, between sets, on a phone, in the gym.

Every rough edge gets found in a real session and fixed before the next one. That's the ITBGLABS way.

Access

Apply for access.

Invite-only while the app bakes. Tell me what you train and what you actually want from a tool. If you're a fit, I'll send you an invite link to set up your account.

Most replies go out within a few days. The free tier will land first; premium when it's ready. No mailing list, no remarketing.

  • Reply within a few days
  • Free tier when it ships
  • Your data stays yours, exportable any time
No mailing list. No remarketing.

Application received

I'll read it this week and get back to you. If it's a fit, I'll send you an invite link to set up your account.