A training app · ITBGLABS

Train it.
Track it.
Trust the data.

A training app built on the gym floor, fine-tuned with the latest AI tooling. Logs every set, every rest, every PR. If you're a data geek, trainer, or coach I can build it for you and teach you how to run it from there.. Currently invite-only while it bakes.

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Blake Hall, founder of ITBGLABS
Founder
Blake Hall
Founder · ITBGLABS · Perth
About

Built on the gym floor.
Fine-tuned with AI.

Tiny bit about me. Ex personal trainer. Moved into tech. Got fat. Then spent the last 15 months rebuilding the body I wanted in my 20s. It's never too late.

ITBG Fit is the tool I wished I had through that rebuild. Every training app I tried either treated me like a beginner or buried the data I actually wanted under streaks and confetti. So I started writing my own, between sets, on a phone, in the gym.

The app gets shaped by real sessions. Iterated on the rack. Then fine-tuned with the latest AI tooling, code generation, design systems, the works, to ship faster than a one-person team has any right to. That's the ITBGLABS way.

The value here is the app. But also: I can build it for you. If you're a data geek, a trainer, or a coach, I can get you up and running fast and teach you how to run it from there. Apply below.

Built by
One person + AI
Stack
Next.js · Supabase
Where
Perth, WA
The product

Three things.
Done properly.

The app is the product. Programmes are how you'll use it. Coaching is the optional layer on top.

01 · The app

Logs everything. Quietly.

The PWA you install once and forget about. Logs every set, every rest, every PR. Garmin and Apple Health pull-through. Works offline, syncs when you're back on Wi-Fi.

  • One-tap set logging with rest timer
  • Drop sets, supersets, warm-ups handled
  • Boxing round timer + cardio modes
  • Body comp + tape measurements
02 · Programmes

Custom-built. By me.

Periodised programmes I'll write to your lifts, gym, and schedule. Adjusted weekly based on what your set log actually shows. Rolling out alongside the app.

  • Block-based hypertrophy + strength
  • Boxing & conditioning add-ons
  • Deload weeks scheduled, not skipped
  • Substitutions for travel + bad-gym days
03 · Coaching

Optional. Light-touch.

If you want a human in the loop. Weekly check-in over voice note or video, programme tweaks based on your set log. Not for everyone, opt in if you want it.

  • Sunday programme review
  • Monthly body-comp review
  • Voice note replies, not chatbot fluff
  • Limited slots when it opens
Inside the app

One session.
Logged in real time.

This is what a Tuesday looks like. Lat pulldown, set three, BitTimer running between rounds. Tap a button, the data lands. Tap another, you're moving on. Walk out with a session you can actually read.

9:41
Live · Pull A
Block 03 · Wk 04
14:32
Lat
pulldown
Cable · wide grip
01 75.0 kg 8
02 80.0 kg 7
03 82.5 kg 6
04 82.5 kg 6
Log set 03 ›
Train
Trends
Timer
Me
The flow

Set, rest,
round, repeat.

Three taps to log a set. The rest timer is full screen so you can see it from the bench. The BitTimer handles boxing, intervals, and circuits, then drops you straight back into the session.

01

Open today's session

Programme already loaded. Last session's numbers right where you left them. No flicking through a calendar.

02

Log the set

Big tap targets, weight and reps default to last time +1, one tap to confirm. The rest timer starts itself.

03

Run the BitTimer

Boxing rounds, Tabata, EMOM, circuits. Configure once, save the preset, run it from the lock screen between sets.

04

Walk out with the data

Total volume, average rest, top set, what beat last week. Next session is already adjusted by Sunday.

Session · Pull A Logged
Tuesday
1h 04m
Volume
5,820 kg
vs last
+4.2%
Top set
82.5 × 6
Avg rest
2:18
Access

Apply for access.

Invite-only while the app bakes. Tell me what you train and what you actually want from a tool. If you're a fit, I'll send you an invite link to set up your account.

Most replies go out within a few days. The free tier will land first; premium when it's ready. No mailing list, no remarketing.

  • Reply within a few days
  • Free tier when it ships
  • Single-tenant. Your data, your terms
No mailing list. No remarketing.

Application received

I'll read it this week and get back to you. If it's a fit, I'll send you an invite link to set up your account.